1. Introduction

Welcome to Ultimate Furniture & Mattresses ("Ultimate Furniture", "we", "our", or "us"). We care about your privacy and want you to understand how your information is collected, used, and protected when you browse our site, create an account, shop for products, subscribe to our communications, or contact our support team. This Privacy Policy applies to our website and any related experiences and communications that link to this policy.

2. Information We Collect

2.1 Personal Information

• Name and contact details (full name, email, phone number, shipping and billing address)
• Account details (username, hashed password, saved carts, wishlists)
• Order and support information (purchases, returns, service interactions, reviews)
• Payment details processed by our PCI‑DSS compliant providers (we do not store full card numbers or CVV)
• Marketing and communication preferences

2.2 Automatically Collected Information

• Device and usage data (IP address, device identifiers, browser type/version, language, operating system)
• Site activity (pages viewed, products browsed, time on page, referring pages, search queries, clicks)
• Approximate location derived from your IP address
• Cookies, pixels, SDKs and similar technologies used for essential site features, analytics, and advertising (see Section 6)

3. How We Use Your Information

We use your information to:

• Process, fulfill, and deliver orders; manage payments, returns, and warranties
• Provide customer service and technical support
• Send transactional communications (order confirmations, shipping updates, and delivery notifications)
• Personalize your experience (saved carts, recently viewed items, recommended products, targeted onsite content)
• Operate, maintain, and improve our website, products, UX, and performance
• Conduct analytics and measure campaign effectiveness
• Send marketing messages where permitted or with your consent, with easy opt‑out
• Detect, investigate, and prevent fraud, abuse, or security incidents
• Comply with applicable laws and enforce our terms

4. Information Sharing

We do not sell your personal information. We share it only as needed to run our business, including:

• Payment, fraud prevention, hosting, shipping/fulfillment, customer support, email, analytics, and advertising service providers
• Professional advisors (legal, accounting) under confidentiality obligations
• When required by law, regulation, subpoena, or to protect the rights, property, or safety of Ultimate Furniture, our customers, or others
• In connection with a corporate transaction (e.g., merger, acquisition, or asset sale) subject to appropriate safeguards
• With your direction or consent

5. Data Security

We use administrative, technical, and physical safeguards to help protect personal information, including TLS encryption in transit, access controls, least‑privilege access, logging, and periodic reviews. No method of transmission or storage is 100% secure, but we continually work to enhance our protections.

6. Cookies and Tracking

We use cookies and similar technologies to support site functionality and to improve your experience. These include:

• Essential – required for core features such as secure checkout and account login
• Performance/Analytics – to understand usage and improve our site
• Functional – to remember preferences like language and saved items
• Advertising – to show relevant offers and measure marketing effectiveness

You can manage cookies via your browser settings and, where available, through our cookie banner. If you block certain cookies, some features may not work as intended.

7. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal information
• Object to or restrict certain processing
• Receive a portable copy of your information
• Opt out of marketing communications at any time
• Withdraw consent where processing is based on consent

To exercise your rights, contact us using the details in Section 11. We may take steps to verify your identity before fulfilling a request. Additional region‑specific rights may apply (e.g., GDPR/EEA, CPRA/California).

8. Data Retention

We keep personal information for as long as needed to provide services and for other legitimate purposes such as complying with legal, tax, and accounting requirements. For example, order records may be retained for up to 7 years to meet tax and accounting obligations. When information is no longer required, we will securely delete or de‑identify it.

9. Children's Privacy

Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If we learn that a child under 13 has provided personal information, we will delete it. For minors where consent is required, we will obtain the appropriate permissions before sending marketing communications.

10. Changes to This Policy

We may update this Privacy Policy periodically. We will post the updated policy on this page and revise the "Last updated" date above. Material changes may be highlighted or communicated by additional notice. Your continued use of the site after changes become effective signifies your acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: